Project Overview: Campaign Research

Image made using Polotno and photo by Bram Naus

Class: Principles of PR

Professor: Mark Beal

Assignment: Research a Campaign and use the PESO model to analyze the campaign. Some of the deliverables included finding success metrics for the campaign, explaining the campaign’s success/failure and giving a recommendation to make the campaign better.

Process: The campaign I chose to analyze was the Travis Scott and McDonald’s campaign. This campaign focuses on promoting the Travis Scott meal to a younger demographic and increasing sales. The Campaign was a success and was the first of the various McDonalds campaigns and artists collaborations.

Travis Scott and McDonalds .pdf

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